CSUF Comm Week 2026

The business of delivering the news on TV and online has changed leaps and bounds over the past 30 years. But as much as the job has evolved, the basics are the same. A long-time reporter offers an insider's perspective.

Hosted by Professor Penchan Phoborisut

The advertising industry is evolving faster than ever, driven by rapid shifts in technology, consumer behavior, and digital platforms. In this presentation, Kristen will explore how digital marketing, social media, data, and emerging technologies are reshaping the way brands connect with audiences and drive growth. Attendees will gain a clear understanding of what’s changing, what’s working today, and how to adapt strategies for the future. Designed for students, marketers, and business leaders alike, this session delivers practical insights and actionable takeaways you can apply immediately.

Hosted by Professor Michelle Kurland

Kristina Wade and Nate Butler are with Envoy advertising agency. They partnered with Viasat to build the launch campaign for their new satellite, which will provide rural Americans with access to satellite home internet services. Envoy worked with Viasat to build the brief, nail the big idea, and produce the campaign that launches this May. 

Hosted by Professor Michelle Kurland