CSUF Comm Week 2026

John Hickok, CSUF Communications librarian, will discuss the urgency of accuracy in news today, as online news is littered with fake news, newsatorials, and AI-generated content. Come learn about his fascinating experience working at CNN as a news librarian. He will share how news stories require accurate facts, and his important role of assisting reporters by providing background information for stories.

Hosted by Professor Marie Loggia-Kee

This presentation explores how Smarty Social Media, a full-service social media agency, integrates strategy, creative content, paid media, customer engagement, and creator partnerships to drive brands

Attendees will learn how the agency develops data-driven strategies while navigating a complex industry like healthcare. The session will also highlight how creative storytelling and targeted paid campaigns work together to reach and engage audiences effectively. Finally, it will showcase how community management and creator collaborations help brands build authentic, lasting connections online.

Hosted by Professor Tuzee

Take a look inside how Ontario International Airport (ONT) challenged a very tired and slow airport industry by injecting energy, personality, and purpose. ONT's Communications and Marketing division built a strategy to elevate the narrative that surrounds airports and the Inland Empire community that turns passengers (and the industry!) into loyal fans and customers. From bold graphics and vibrant So Cal-inspired color palettes to intentional design choices, every visual element is crafted to make our messaging feel human, local, and memorable. This session will show you that airports aren't just transit hubs — they're brands with a story to tell!

Hosted by Professor Davis Barber