CSUF Comm Week 2026

Great brands are built on great stories. In this session, Rio Phior shares how powerful writing and storytelling shape advertising, influence culture, and build brands that people remember. Drawing from decades of experience working with major global brands and entertainment properties, such as Star Wars and Raiders of the Lost Ark, she explores what separates ordinary marketing copy from writing that truly moves audiences. Students will gain insight into the craft of persuasive storytelling, the role writers play in creative teams, and the wide range of careers available in advertising, branding, and marketing.

Hosted by Professor Renee Tuzee

This will be a brief presentation on the journey from student to a gaming manager. This will include all the successes and failures along the journey. After the presentation, there will be an open QA where students can ask questions about navigating the game industry, game development, and work-life balance.

Hosted by Jiwoo Park

The advertising industry is evolving faster than ever, driven by rapid shifts in technology, consumer behavior, and digital platforms. In this presentation, Kristen will explore how digital marketing, social media, data, and emerging technologies are reshaping the way brands connect with audiences and drive growth. Attendees will gain a clear understanding of what’s changing, what’s working today, and how to adapt strategies for the future. Designed for students, marketers, and business leaders alike, this session delivers practical insights and actionable takeaways you can apply immediately.

Hosted by Professor Michelle Kurland

Kristina Wade and Nate Butler are with Envoy advertising agency. They partnered with Viasat to build the launch campaign for their new satellite, which will provide rural Americans with access to satellite home internet services. Envoy worked with Viasat to build the brief, nail the big idea, and produce the campaign that launches this May. 

Hosted by Professor Michelle Kurland