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Type: Advertising clear filter
Monday, April 27
 

1:00pm PDT

The Art of Making Something Famous
Monday April 27, 2026 1:00pm - 2:00pm PDT
Great brands are built on great stories. In this session, Rio Phior shares how powerful writing and storytelling shape advertising, influence culture, and build brands that people remember. Drawing from decades of experience working with major global brands and entertainment properties, such as Star Wars and Raiders of the Lost Ark, she explores what separates ordinary marketing copy from writing that truly moves audiences. Students will gain insight into the craft of persuasive storytelling, the role writers play in creative teams, and the wide range of careers available in advertising, branding, and marketing.

Hosted by Professor Renee Tuzee
Speakers
avatar for Rio Phior

Rio Phior

Founder, Chief Creative Officer, Sagon-Phior & Branding for Humanity
Rio Phior develops brand strategy and creative campaigns for organizations ranging from startups to Fortune 500 companies and global nonprofits. Over the course of her career, she has helped shape marketing and brand storytelling for more than 3,000 organizations, including The Olympic... Read More →
Monday April 27, 2026 1:00pm - 2:00pm PDT
Hetebrink AB TSU
 
Tuesday, April 28
 

1:00pm PDT

My Journey from Student to Gaming Manager
Tuesday April 28, 2026 1:00pm - 2:00pm PDT
This will be a brief presentation on the journey from student to a gaming manager. This will include all the successes and failures along the journey. After the presentation, there will be an open QA where students can ask questions about navigating the game industry, game development, and work-life balance.

Hosted by Jiwoo Park
Speakers
avatar for Rudy Solorzano III

Rudy Solorzano III

Associate Product Development Manager, Marvel Games
Rudy Solorzano III works for Marvel Games as an Associate Product Development Manager and currently oversees concepts, modeling, texturing, animation, game development, and final marketing for "Fortnite." He has previously worked with Blizzard, Epic Games, and Superseed Studios. He... Read More →
Tuesday April 28, 2026 1:00pm - 2:00pm PDT
Tuffree AB TSU
 
Wednesday, April 29
 

11:00am PDT

The Evolving Landscape of Advertising
Wednesday April 29, 2026 11:00am - 12:00pm PDT
The advertising industry is evolving faster than ever, driven by rapid shifts in technology, consumer behavior, and digital platforms. In this presentation, Kristen will explore how digital marketing, social media, data, and emerging technologies are reshaping the way brands connect with audiences and drive growth. Attendees will gain a clear understanding of what’s changing, what’s working today, and how to adapt strategies for the future. Designed for students, marketers, and business leaders alike, this session delivers practical insights and actionable takeaways you can apply immediately.

Hosted by Professor Michelle Kurland
Speakers
avatar for Kristen Fischbeck

Kristen Fischbeck

President, Feltman Agency
Kristen Fischbeck is the President and owner of Feltman Agency, a boutique automotive advertising firm based in Irvine, California, specializing in luxury and performance automotive brands. With a background deeply rooted in dealership marketing, Kristen leads strategy across paid... Read More →
Wednesday April 29, 2026 11:00am - 12:00pm PDT
Gilman AB TSU
 
Thursday, April 30
 

11:00am PDT

Launching Rockets and Campaigns
Thursday April 30, 2026 11:00am - 12:00pm PDT
Kristina Wade and Nate Butler are with Envoy advertising agency. They partnered with Viasat to build the launch campaign for their new satellite, which will provide rural Americans with access to satellite home internet services. Envoy worked with Viasat to build the brief, nail the big idea, and produce the campaign that launches this May. 

Hosted by Professor Michelle Kurland
Speakers
avatar for Kristina Wade

Kristina Wade

Account Director, Envoy
Kristina Wade is an Account Director at Envoy with a decade of agency experience in Orange County, where she has built a career around fostering genuine, impactful relationships with her teammates and clients. She’s especially passionate about the relationships behind the work... Read More →
Thursday April 30, 2026 11:00am - 12:00pm PDT
Gilman AB TSU
 
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