CSUF Comm Week 2026

Building a team is essential for the success of a business. Hiring the right person who “fits” into the organization is the first step to form a group of employees who feel ownership in the organization and know that their voices are critical for interacting with team members and serving the customers’ needs. The key to team building and maintenance is motivation and enthusiasm about the company that a leader provides each day. Join us in hearing Chris Martin's team-building strategy and leadership style.

Hosted by Professor Irene Matz

Ashley Landa is a Digital Marketing Manager at Capitol Music Group. As a Digital lead for pop, rock, urban, and Latin music, she oversees strategy and marketing execution for artists such as J Balvin, Kali Uchis, The Cure, Young Miko, DOMi, JD Beck and more. Landa will be discussing Latin Music Marketing focusing on Latin campaigns and its expansion in the music industry. 

In this session, Yaa Asantewaa Faraji breaks down how she uses AI to multiply output across both her corporate role and her independent creative work. From scaling content strategy in fast-paced product environments to launching a film production company, this talk explores how AI can act as a force multiplier for productivity, creativity, and career growth. Students will gain insight into how AI tools—ranging from custom GPTs to rapid web prototyping—can be used to enhance storytelling, support product innovation, and create new pathways into industries like tech, media, and content strategy. 

Hosted by Professor Amber Chitty Wilson, NABJ and Black CommUnity

As a print publication on campus, ProComm Magazine upholds, preserves, and sustains the dying practice of physical media! In a digital age, the importance of physical media is called into question, but the feeling of holding something in your hand that was crafted by thoughtful intention remains the same! As creative director of Tusk Magazine’s 26th Edition and the managing editor of ProComm Magazine’s upcoming second release, I invite you to explore the magic behind physical media with me and learn from how it affects audiences.

Hosted by Professor Marie Loggia-Kee