CSUF Comm Week 2026

In this session, Samantha Drews will give an overview of her career history and how she got where she is today. She also will share how to replicate a mindset towards the industry in order to keep oneself busy and consistently moving toward one's goals.

This presentation explores how Smarty Social Media, a full-service social media agency, integrates strategy, creative content, paid media, customer engagement, and creator partnerships to drive brands

Attendees will learn how the agency develops data-driven strategies while navigating a complex industry like healthcare. The session will also highlight how creative storytelling and targeted paid campaigns work together to reach and engage audiences effectively. Finally, it will showcase how community management and creator collaborations help brands build authentic, lasting connections online.

Hosted by Professor Tuzee

This crisis communications and public relations speaker session will feature Tonya McKenzie, founder and chief CTRLer of CTRL the Narrative and CEO of Sand & Shores as well as Michael Mahi, executive director, Strategic Initiatives for Cal State Fullerton.

With extensive experience in strategic communications, public relations, and civic leadership, Tonya will share insights on managing crises, protecting brand reputation, and controlling the narrative in high-pressure situations. 

Michael Mahi will highlight Cal State Fullerton's strategic approach to crisis and issues communications, drawing on real-world examples ranging from the pandemic to today’s evolving higher education landscape.

The session will focus on practical strategies for effective messaging, building trust, and leading with confidence in today’s fast-paced media landscape.

Hosted by Professor Cylor Spaulding

CSUF sports media students had the opportunity to cover the 2024 Paris Summer Olympics and 2026 Milan/Cortina Winter Olympics. They told compelling stories in print, video, and social media surrounding the Games. This panel of students will speak about their experiences. 

Hosted by Professor Gayle Jansen Brisbane

Board Members will be giving a rundown of the music industry and key information for students who may want to pursue a career in music. 

Hosted by MIC