CSUF Comm Week 2026

What happens when the skills you’ve built to manage other people’s stories are suddenly needed to navigate your own? In this session, Stacey Doss, APR, shares how a deeply personal adoption journey unexpectedly became a public narrative, drawing intense media attention and blurring the line between professional expertise and lived experience. She’ll explore the emotional and ethical complexities of being both the strategist and the subject, and how PR instincts can both help—and complicate—moments of personal crisis. Attendees will gain insight into managing media when the stakes are deeply personal, maintaining authenticity under pressure, and redefining boundaries when your personal and professional identities collide.

Hosted by Professor Renee Tuzee

This crisis communications and public relations speaker session will feature Tonya McKenzie, founder and chief CTRLer of CTRL the Narrative and CEO of Sand & Shores as well as Michael Mahi, executive director, Strategic Initiatives for Cal State Fullerton.

With extensive experience in strategic communications, public relations, and civic leadership, Tonya will share insights on managing crises, protecting brand reputation, and controlling the narrative in high-pressure situations. 

Michael Mahi will highlight Cal State Fullerton's strategic approach to crisis and issues communications, drawing on real-world examples ranging from the pandemic to today’s evolving higher education landscape.

The session will focus on practical strategies for effective messaging, building trust, and leading with confidence in today’s fast-paced media landscape.

Hosted by Professor Cylor Spaulding