CSUF Comm Week 2026

This presentation explores how Smarty Social Media, a full-service social media agency, integrates strategy, creative content, paid media, customer engagement, and creator partnerships to drive brands

Attendees will learn how the agency develops data-driven strategies while navigating a complex industry like healthcare. The session will also highlight how creative storytelling and targeted paid campaigns work together to reach and engage audiences effectively. Finally, it will showcase how community management and creator collaborations help brands build authentic, lasting connections online.

Hosted by Professor Tuzee