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CSUF Comm Week 2026 has ended
Tuesday April 28, 2026 4:00pm - 5:00pm PDT
This crisis communications and public relations speaker session will feature Tonya McKenzie, founder and chief CTRLer of CTRL the Narrative and CEO of Sand & Shores as well as Michael Mahi, executive director, Strategic Initiatives for Cal State Fullerton.

With extensive experience in strategic communications, public relations, and civic leadership, Tonya will share insights on managing crises, protecting brand reputation, and controlling the narrative in high-pressure situations. 

Michael Mahi will highlight Cal State Fullerton's strategic approach to crisis and issues communications, drawing on real-world examples ranging from the pandemic to today’s evolving higher education landscape.

The session will focus on practical strategies for effective messaging, building trust, and leading with confidence in today’s fast-paced media landscape.

Hosted by Professor Cylor Spaulding
Speakers
avatar for Michael Mahi

Michael Mahi

Executive Director, Strategic Initiatives, Cal State Fullerton
Michael Mahi is a key member of the university’s Strategic Communications and Brand Management department, serving as Executive Director of Strategic Initiatives, where he oversees the university’s award-winning digital team and manages and collaborates on several key initiatives... Read More →
avatar for Tonya Mckenzie

Tonya Mckenzie

CEO | Digital Reputation Specialist | Consultant, Sand & Shores
Tonya McKenzie is the Founder & Chief CTRLer of CTRL the Narrative™ and CEO of Sand & Shores, a public relations consultancy specializing in strategic visibility, community engagement, and brand credibility. A Los Angeles County Commissioner, published author, and civic leader... Read More →
Tuesday April 28, 2026 4:00pm - 5:00pm PDT
Hetebrink AB TSU

Attendees (9)


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