CSUF Comm Week 2026

What happens when the skills you’ve built to manage other people’s stories are suddenly needed to navigate your own? In this session, Stacey Doss, APR, shares how a deeply personal adoption journey unexpectedly became a public narrative, drawing intense media attention and blurring the line between professional expertise and lived experience. She’ll explore the emotional and ethical complexities of being both the strategist and the subject, and how PR instincts can both help—and complicate—moments of personal crisis. Attendees will gain insight into managing media when the stakes are deeply personal, maintaining authenticity under pressure, and redefining boundaries when your personal and professional identities collide.

Hosted by Professor Renee Tuzee