CSUF Comm Week 2026

The advertising industry is evolving faster than ever, driven by rapid shifts in technology, consumer behavior, and digital platforms. In this presentation, Kristen will explore how digital marketing, social media, data, and emerging technologies are reshaping the way brands connect with audiences and drive growth. Attendees will gain a clear understanding of what’s changing, what’s working today, and how to adapt strategies for the future. Designed for students, marketers, and business leaders alike, this session delivers practical insights and actionable takeaways you can apply immediately.

Hosted by Professor Michelle Kurland